The words behind the name.



such is life.JPG


Taglines, commercial scripts, print ad copy-- no matter the medium, we can help deliver your message, clearly and concisely, in your own unique voice.  


Nobody reads bios.  Why?  Because they are almost invariably long and boring.  Let us make your life and career so concise and compelling that even the laziest peruser's eyes will be glued.


You only get one chance to launch your business.  Make it count with our branding services -- including the creation of a name, tagline, and an individualized "voice."


If nobody reports it, did it really happen? You provide the fodder, and we'll recapitulate it in the voice and style of the columnist you want to target.


No matter the medium, no matter the platform, we'll give you everything you need to deliver compelling content (blog posts, scripts, newsletters, etc.) to your target audience.  


From op-eds to emails, and everything in between, we'll do the work and you'll take the credit.



Have a media relations question?  Dealing with a public-facing crisis?  Launching a campaign and need someone to put together a complete P.R. strategy?  Or do you just want to get in a room and brainstorm?  We are available to generate ideas and create an effective gameplan for your specific needs.

Press ReleaseS

Journalists receive hundreds of press releases each week.  Most get ignored.  Make sure yours stands out above the rest by highlighting the key ideas clearly, boldly, and excitingly.


Have something to tell the world?  We'll help you hone your public statement to make sure it lands perfectly-- whether for inclusion in a press release, in response to a news story, or for some badly needed damage control .  


Public speaking is terrifying so let us do the heavy lifting.  


We'll identify your key talking points and help you communicate them effectively.

Web language

Whether you need to grab an audience's attention in no-more-than 140 characters or build out an entire website, we can adapt your message for easy digestion by a digital audience.





Established by veteran entertainment publicist Andy Snyder, Thinkwell NYC delivers dynamic and meticulously crafted written materials for you and your clients.

Andy Snyder spent fourteen years as a New York-based entertainment publicist, with a concentration on Broadway.  Most recently he served as Creative Director and Vice President of DKC/O&M, one of the theater industry's leading P.R. firms, where he oversaw public relations strategy for dozens of Award-winning and internationally known productions including Hello, Dolly!;  A Doll's HousePart 2The Glass MenagerieThe Front PageThe HumansA Gentleman's Guide to Love and MurderVanya and Sonia and Masha and Spike; The Normal Heart; Sleep No More; and SPIDER-MAN Turn Off The Dark.  He also served as longtime press representative for the American Theatre Wing, Jujamcyn Theaters, and a handful of high-profile personal clients.