ServiceS
Advertising
Taglines, commercial scripts, print ad copy-- no matter the medium, we can help deliver your message, clearly and concisely, in your own unique voice.
BIOS
Nobody reads bios. Why? Because they are almost invariably long and boring. Let us make your life and career so concise and compelling that even the laziest peruser's eyes will be glued.
BRANDING
You only get one chance to launch your business or new product. Make it count with our branding services -- including the creation of a name, tagline, and an individualized "voice."
COLUMN ITEMS
If nobody reports it, did it really happen? You provide the fodder, and we'll recapitulate it in the voice and style of the columnist you want to target.
CONTENT MARKETING
No matter the medium, no matter the platform, we'll give you everything you need to deliver compelling content (blog posts, scripts, newsletters, etc.) to your target audience.
EVENT SCRIPTING / SPEECHWRITING
We can’t take the anxiety out of public speaking, but we can make sure your remarks are nothing short of remarkable.
Ghostwriting
From op-eds to emails, and everything in between, we'll do the work and you'll take the credit.
Press ReleaseS
Journalists receive hundreds of press releases each week. Most get ignored. Make sure yours stands out above the rest by highlighting the key ideas clearly, boldly, and excitingly.
PUBLIC STATEMENTS
Have something to tell the world? We'll help you hone your public statement to make sure it lands perfectly-- whether for inclusion in a press release, in response to a news story, or for some badly needed damage control .
STRATEGIC MESSAGING
We'll identify your main messages and then hone them into elegant talking points for easy and efficient communication.
Web language
Whether you need to grab an audience's attention in no-more-than 280 characters or build out an entire website, we can adapt your message for easy digestion by a digital audience.
abouT
Established by veteran entertainment publicist Andy Snyder, Thinkwell NYC delivers strategic, dynamic, and meticulously crafted written materials for you and your clients.
Andy Snyder is a veteran communications strategist and writer who spent a decade-and-a-half as a New York-based entertainment publicist before launching Thinkwell NYC. He previously served as Creative Director and Vice President of DKC/O&M, one of the theater industry's leading P.R. firms. There, he oversaw public relations strategy for dozens of award-winning and internationally known productions including Hello, Dolly!; A Doll's House, Part 2; The Glass Menagerie; The Front Page; The Humans; A Gentleman's Guide to Love and Murder; Vanya and Sonia and Masha and Spike; The Normal Heart; Sleep No More; and SPIDER-MAN Turn Off The Dark. He has represented the American Theatre Wing, The Actors Fund, Sundance Institute’s Theatre Program, the Curran, and Jujamcyn Theaters. He writes speeches, essays, and public statements on behalf of a wide array of notable figures spanning the political, entertainment, non-profit, and business worlds. He currently serves on the Board of The Ally Coalition, the Advisory Board of Fordham College at Lincoln Center and the American Theatre Wing’s Advisory Committee.
